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The Future of Grocery Planning

We Need Milk is on a mission to bring transparency to the global grocery market. Founded in the Netherlands and proudly built in South Africa, we’ve built the "Pre-Shop" engine that gives you a single view of the retail landscape before you spend a cent.

For Shoppers: No more app-switching. Compare your entire shopping list across major supermarkets based on price, health, and availability. Whether you're looking for the lowest price, gluten-free options, or the fastest delivery window, we help you find your "perfect basket."

For Retailers: We aren't a disruptor; we’re an enabler. We connect high-intent customers with their preferred retailers, allowing supermarkets to fulfill orders through their own world-class infrastructure while gaining deep consumer insights.

The We Need Milk pilot App is available now for download on Android and iOS, as well as via the links below.

While the pilot version focuses on planning, ‘Add to Cart’ and direct retailer integration functionality is currently in development and will be rolled out soon.

It's shopping around, without shopping around

Choose.Compare.Checkout

Determine Your Own FoodPrint

Popping into the grocery store after work isn’t on consumer’s to-do lists anymore. Millions of consumers are working from home on a regular basis and prefer their groceries to be delivered.

We Need Milk is a one-of-a-kind, one-stop shop that provides consumers the ultimate grocery shopping experience, that’s convenient, flexible and showcases healthy and sustainable products.

Using Artificial Intelligence, consumers will see the best possible recipes, healthier and more sustainable options and even get suggestions depending on the weather!

The app allows consumers to browse multiple retailers at one glance and decide to get their favourite groceries delivered once, twice, or weekly.